Nyx is the Greek goddess (or personification) of the night. Nyx stood at or near the beginning of creation and mothered other personified deities such as Hypnos (Sleep). She is such a figure of exceptional power and beauty that she is feared by Zeus himself.

The Importance of Night (NYT)

Amazing things happen to us at night. Our brain sorts and processes the day's information, hormones flood our body, our sympathetic nervous system chills out, cortisol levels lower, we dream, and our immune system releases inflammation fighting cytokines. This is just the short list.

We sleep, we are intimate, and sometimes we just like to party at night. At NYX NYT we are gods and goddesses of the night. We are truly passionate about our products and hope you love them as much as we do.